Black Friday Watch

Our weekly countdown to Black Friday: how much of Google Shopping is on sale, who is moving first, and which categories are heating up.

Black Friday Watch

Black Friday Watch, w/c 2 November: the big retailers start to move

The share of Google Shopping listings on sale rose to 9.1%, its biggest weekly rise since we started tracking. Currys, Argos and B&Q led the move, and Wayfair and Very were discounting hard again. Week two of our countdown to Black Friday 2026.

Scott Jackson

5 November 20264 min read

Black Friday Watch

Black Friday Watch, w/c 26 October: the market holds fire

Just 8.3% of Google Shopping listings are on sale, the joint lowest since we started tracking in August. Matalan is the exception: its share on sale nearly doubled in a week. The first of our weekly countdowns to Black Friday 2026.

Scott Jackson

29 October 20264 min read