Guides Open the tool

Google Shopping guides

Plain-English guides to Google Shopping: how it works, how to track your visibility on it, and how to keep your prices and promotions competitive.

Google Shopping

What is Google Shopping?Google Shopping explained for retailers: where products appear on Google, the difference between Shopping ads and free listings, how Google ranks and groups products, and why it matters.Read the guide

Shopping SEO

How to track Google Shopping resultsA practical guide to tracking Google Shopping: choosing the searches to track, what to record for every listing, the measures that matter, and how to turn weekly results into decisions.Read the guide

Pricing & promotions

What is price parity?Price parity in ecommerce explained: what it means for brands and retailers, why prices drift apart across sellers, what Google Shopping changes, and how to monitor it.Read the guide

See who wins on Google Shopping

Visibility, keyword coverage, pricing and promotions for every tracked seller, refreshed weekly.

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