SEO Strategy Lead, Melt Digital
Scott leads SEO strategy at Melt Digital, specialising in content strategy, keyword research, and helping clients achieve measurable growth through search. He has a proven track record of driving significant organic traffic increases for ecommerce, travel and B2B clients.
Black Friday Watch
The share of Google Shopping listings on sale rose to 9.1%, its biggest weekly rise since we started tracking. Currys, Argos and B&Q led the move, and Wayfair and Very were discounting hard again. Week two of our countdown to Black Friday 2026.
Black Friday Watch
Just 8.3% of Google Shopping listings are on sale, the joint lowest since we started tracking in August. Matalan is the exception: its share on sale nearly doubled in a week. The first of our weekly countdowns to Black Friday 2026.
Visibility, keyword coverage, pricing and promotions for every tracked seller, refreshed weekly.
